Resources Library by ANA

A manufacturer's approach to the problems of varieties within a brand range

This paper will discuss some of the considerations that a manufacturer of strongly branded food products takes into account when facing the opportunities and problems of extending the range of varieties presented by a single brand. It offers no grand...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: B. Thorogood

August 1, 1975

An application of survey data to social policy analysis

The purpose of this paper is to present a case study of the application of survey data to government policy analysis. For over two years, Canadians have been engaged in a major review of their social security system. One aspect of this review has...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Michael C. Wolfson

August 1, 1975

Quality in research (French)

The notion of quality takes importance in Research at various steps. To be persuaded of that, one must go back to the beginning of the Research executive's work, the initial contact with the client, until, and including the writing of the final...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Danielle Grena Delasnerie, Gerard Delamour

August 1, 1975

Structuring the market for heavy duty detergents

The experiment is aimed at structuring the market for heavy duty detergents. The problem that posed itself with regard to this experiment was: Is it possible to find this structure with the aid of multidimensional scaling (MDS)? The idea behind the...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Pim Asselbergs, Eddy Bogaerts

August 1, 1975

Safer assortment decisions by experimental design

Determining the number of lines per range requires assortment decisions on the number of items and facings displayed in the stores. The constraint of limited shelf space and demand and cost interactions among the various products of the assortment...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Egon Huppert

Company: Nielsen

August 1, 1975

Research quality

The object of this contribution is to demonstrate how the quality of market and opinion research is controlled by court decisions.

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Thomas Marcotty

August 1, 1975

Orientation and behaviour in self-service stores

With the help of the explorative method the knowledge of the housewives who buy in large self-service stores about their shop and their behaviour there were examined, with as underlying question, whether a study of behaviour in the shop is possible...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Gisela Stengel-Guettner

August 1, 1975

Problems of research buyers and the effect in Britain of the development of a research users' association

This paper starts by discussing the particular problems of market researchers working for manufacturing and other organisations which use research in their marketing, and in general depend on market research agencies to carry out all or some of the...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: John A. Bound

August 1, 1975

An approach to market research in Iran

This paper outlines our experience in the conduct of Market Research for clients concerned with the developing society of Iran. There is no doubt in our minds of the growing significance of market research in that country, the more so since it is not...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: J. A. Kelly, A. E.V. Dent

August 1, 1975